5 ways to use custom banners for small business marketing

Small business marketing can be difficult in Whatcom County. We’re our own breed of person up here in the Pacific Northwest. We’re simultaneously tech savvy and laid back, with one foot in the future and one foot in history.Capture

So how can you simply and effectively reach these people? With customized signs and banners of course. They’re a simple, old-school method of communicating that’s effective without being over-complicated.

Here are five great ways to use custom banners to attract attention to your Bellingham or Whatcom County business:

At trade shows: Eight in 10 trade show attendees have buying authority, and the No. 1 reason they’re there is to find new products. What does that mean for you? You need to attract their attention amid all the other vendors, and one of the best and most cost-effective ways of doing that is with a promotional banner. Portable, retractable, easy-to-carry banners come in many sizes, from small to jumbo, all of them can be used to grab the attention of those with the company wallet.

To announce new products or services: You’ve put a ton of time and energy into your latest business idea. Don’t let all of that work go to waste by not adequately informing your customers. A large sign greeting customers as they step through your door will help. The old “Rule of 7” basically states that customers have to see your message a number of times before they’ll take action. Every touch-point helps!QPic (2)

To announce a special event, such as a grand opening or sale: A bright, sturdy promotional banner hanging above your front door serves as an excellent way of attracting customers and ensuring they’ll come back for your special event. Our durable, full-color vinyl banners come in 10 sizes. Grommets add durability and make hanging a breeze.

To draw the eyes of passersby: You’ve seen those roadside signs lately that look a little like flags or boat sails? The ones advertising coffee, sales, you name it? Good, because that means they’re working! LaserPoint Awards can hook you up with 11 1/2-foot bow flag banners that are constructed with a strong, carbon composite material, sure to last all season long. These signs are wonderful at attracting the eyes of those driving by, letting them know more about what you have to offer.

CaptureTo welcome guests: Hosting a Bellingham networking event for folks in your industry? Maybe a holiday party or summer barbecue? Or how about a wedding? Welcome your guests with a bright, cheery banner as they walk up. Nothing says PNW cool like making guests feel welcome, right?

And of course, if you need any help deciding which type of customized sign or banner would be best for your business or local event, feel free to give us a call at 360-398-8714.

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