Blog

By the numbers: Do promotional gifts really work?

When you give someone a promotional product, they’ll generally keep it for around eight months, on average. That’s according to research from the Advertising Specialty Institute, which regularly produces a bunch of data on this type of advertising. As a recent article in Forbes points out, eight months is a whole lot longer than your average digital advertisement hangs around….read more →

LaserPoint: A story of friendship, tenacity and thankfulness

We’ve been in business for a long time at LaserPoint Awards and Promotional Solutions, and near the end of every year, we find ourselves looking back at the time we’ve been able to spend together as husband and wife serving the wonderful Bellingham and Whatcom County communities. To celebrate the community and to express our thankfulness for all you do…read more →

Employee uniform options for winter weather

You may have heard that uniforms are all the rage these days. Companies throughout Whatcom and Skagit counties are outfitting their employees in company uniforms to help present a cohesive, unified and classy image to customers. After all, studies have shown that uniforms can both improve an organization’s presentation and contribute to team members’ confidence in serving customers. But how…read more →

In business, be sure you’re rewarding your top-notch employees

Bellingham business owners and managers: What are you doing to show your employees how much you appreciate their great work? Research has shown that while recognition is important, some employee award programs can actually de-motivate valuable team members. How can employee awards backfire? In an effort to inspire lower-performing employees, many companies start programs that give extra incentives for those…read more →

Laser engraving: What is it, and what is it good for?

Simply put, laser engraving is the use of a high-heat laser to remove surface material from an object. Because engraving machines are precisely computer-controlled, the patterns they can cut range from simple lettering (to mark a name on a watch or iPad, for example) to complex images (such as engraving a photograph into a wooden plaque). Sounds cool, right? Even…read more →

Five quirky promo products you probably didn’t know existed

When it comes to marketing, are you the traditional type? Or do you often eschew the usual methods for something quirky, fun and uniquely you? If you’re the latter, this post is for you. Amid the more standard marketing products that LaserPoint Awards & Promotional Solutions can deliver are a handful of rather interesting and funky promotional items. You just…read more →

Gorgeous, classy uniforms are becoming popular again

Let’s say you’re out shopping in Bellingham or Lynden and you wander into a retail store. All of the team members are dressed in the same neat, classy uniforms. Do you have a better perception of the business? If you’re like most Americans, the answer is an unequivocal yes. According to a Harris Interactive survey, customers feel that when a…read more →