Corporate branding

Laser engraving: What is it, and what is it good for?

Simply put, laser engraving is the use of a high-heat laser to remove surface material from an object. Because engraving machines are precisely computer-controlled, the patterns they can cut range from simple lettering (to mark a name on a watch or iPad, for example) to complex images (such as engraving a photograph into a wooden plaque). Sounds cool, right? Even…read more →

Five quirky promo products you probably didn’t know existed

When it comes to marketing, are you the traditional type? Or do you often eschew the usual methods for something quirky, fun and uniquely you? If you’re the latter, this post is for you. Amid the more standard marketing products that LaserPoint Awards & Promotional Solutions can deliver are a handful of rather interesting and funky promotional items. You just…read more →

Gorgeous, classy uniforms are becoming popular again

Let’s say you’re out shopping in Bellingham or Lynden and you wander into a retail store. All of the team members are dressed in the same neat, classy uniforms. Do you have a better perception of the business? If you’re like most Americans, the answer is an unequivocal yes. According to a Harris Interactive survey, customers feel that when a…read more →

Ideas to inspire: a few fun new promo products hot on the market

What a trip! There’s nothing like a good industry trade show to inspire you to do bigger and better things in the months ahead. One thing we love about the annual Promotional Products Association International expo in Las Vegas is that there is inspiration at every booth and great ideas around every corner. It’s the biggest show of the year,…read more →

Hot right now in promo marketing: gifts for animal lovers

More than half of Americans households contain a pet, and owners are spending more on their beloved animals than ever. By 2020, analysts say, the U.S. pet industry is expected to reach $96 billion in sales. What does that mean for small businesses in Bellingham and Whatcom County? For starters, it means that one way to build relationships with potential…read more →

Five eco-friendly promo products to build brand loyalty with younger customers

Would you prefer to do business with companies that care about the environment? Most young people certainly would. It’s no secret that the younger generations — Millennials and Generation Z — prefer companies with a commitment to environmental sustainability. One poll showed that as many as three quarters of young people are willing to pay more for products from businesses…read more →

Get ready to celebrate your best employees

Ask anyone in the business world, and they’ll tell you that employees perform better when they feel appreciated. No doubt you’ve seen this yourself: When employees feel that their work is important and that they’re valued as people, both the quality of their work and their satisfaction with their jobs can be dramatically better. One drawback, though, is that awards…read more →