Corporate branding

By the numbers: Do promotional gifts really work?

When you give someone a promotional product, they’ll generally keep it for around eight months, on average. That’s according to research from the Advertising Specialty Institute, which regularly produces a bunch of data on this type of advertising. As a recent article in Forbes points out, eight months is a whole lot longer than your average digital advertisement hangs around….read more →

Employee uniform options for winter weather

You may have heard that uniforms are all the rage these days. Companies throughout Whatcom and Skagit counties are outfitting their employees in company uniforms to help present a cohesive, unified and classy image to customers. After all, studies have shown that uniforms can both improve an organization’s presentation and contribute to team members’ confidence in serving customers. But how…read more →

Laser engraving: What is it, and what is it good for?

Simply put, laser engraving is the use of a high-heat laser to remove surface material from an object. Because engraving machines are precisely computer-controlled, the patterns they can cut range from simple lettering (to mark a name on a watch or iPad, for example) to complex images (such as engraving a photograph into a wooden plaque). Sounds cool, right? Even…read more →

Five quirky promo products you probably didn’t know existed

When it comes to marketing, are you the traditional type? Or do you often eschew the usual methods for something quirky, fun and uniquely you? If you’re the latter, this post is for you. Amid the more standard marketing products that LaserPoint Awards & Promotional Solutions can deliver are a handful of rather interesting and funky promotional items. You just…read more →

Gorgeous, classy uniforms are becoming popular again

Let’s say you’re out shopping in Bellingham or Lynden and you wander into a retail store. All of the team members are dressed in the same neat, classy uniforms. Do you have a better perception of the business? If you’re like most Americans, the answer is an unequivocal yes. According to a Harris Interactive survey, customers feel that when a…read more →

Ideas to inspire: a few fun new promo products hot on the market

What a trip! There’s nothing like a good industry trade show to inspire you to do bigger and better things in the months ahead. One thing we love about the annual Promotional Products Association International expo in Las Vegas is that there is inspiration at every booth and great ideas around every corner. It’s the biggest show of the year,…read more →

Hot right now in promo marketing: gifts for animal lovers

More than half of Americans households contain a pet, and owners are spending more on their beloved animals than ever. By 2020, analysts say, the U.S. pet industry is expected to reach $96 billion in sales. What does that mean for small businesses in Bellingham and Whatcom County? For starters, it means that one way to build relationships with potential…read more →