Not too long ago, a man walked into the LaserPoint Awards & Promotional Solutions shop on Kelly Road and spilled a handful of kukui nuts onto Randy Cross’s desk. The round nuts, about 2 inches in diameter, are often strung together in Hawai’i for use as candles (their high oil content means they burn well) and leis.
Randy could already hear the question about to spill from the man’s lips: “Can you engrave these?”
His answer was the same as ever: “You bet I can!”
Randy’s laser machine can engrave just about anything. Wine glasses? Check. Basketball? No problem. Chocolate candy? Easy; he’s done it before.
“I can engrave a sheet of paper straight out of your printer, and I won’t even burn it,” Randy says with a laugh.
From their North Bellingham shop, Randy and Kathy Cross of LaserPoint Awards & Promotional Solutions engrave, embroider and screenprint all manner of promotion items for clients in Whatcom and Skagit Counties and beyond.
Their typical engraving customer is a high school sports team, church group or non-profit looking to recognize team members or volunteers with a classy award.
They also serve larger corporate and government clients, such as Key Bank, BP and the U.S. Border Patrol, Randy says.
The core of the engraving business are the 300-or-so regular customers who call LaserPoint when they need new names engraved on plaques and awards.
“When you have a relationship with customers, when they know and trust you, you can accomplish a lot,” Randy says.
That culture of trust and expectation of high quality work is a cornerstone of LaserPoint’s success, Randy says. It has always been his and Kathy’s goal to provide the best possible service to customers.
Another key to success, of course, has been Randy’s mastery of the Epilog laser machines he’s used. He bought his favorite device, a 40-watt with a rotary attachment, in 2008. It replaced his original machine, purchased way back in 1996.
When LaserPoint bought that first laser machine, Randy sat down with the user manual for CorelDraw 3 (it’s on version 18 now) and studied. He’d never operated a computer before, but that didn’t slow him down. Three months later, when the machine arrived, he hit the ground running. He hasn’t looked back.
In 1997, LaserPoint was voted on by its peers as Whatcom County’s startup business of the year. And in 2017, LaserPoint was again honored by the Bellingham/Whatcom Chamber of Commerce, this time as small business of the year.
The two awards bookend a number of other recognitions the husband/wife team has garnered over the years.
Not only do they do their work well, but they also do it right.
Have an item you’d love Randy to engrave? Stop by the LaserPoint shop on Kelly Road in Bellingham or give them a call. There’s nothing Kathy and Randy love more than connecting with customers.