Blog

Is it time to ditch the marketing trade show?

Trade shows can be pretty inefficient — not to mention expensive — ways for small businesses to acquire new customers. Think about it: A trade show is a one-time event with a limited number of potential customers. They require at least a full day’s work — and probably much more — from several of your company’s employees. For the most…read more →

Great pens: the promo gift everyone wants

Nearly nine in 10 Americans owns a branded pen. That’s more than the people who have branded drinkware, bags and T-shirts, making pens the most popular promotional item there is. All of that ownership means a lot of impressions, naturally. Pens boast a cost per impression of just one-tenth of a penny, meaning that every $1 spent on branded pens…read more →

Ideas you can use: Welcome kits for new employees, business partners

Proper employee onboarding is an incredibly important task for business success. New employees typically decide within the first few months whether they’re going to stay long-term, and that’s key because replacing an employee can cost twice that person’s annual salary. Business owners want to hire the right people, and then they want to do all they can to retain them….read more →

Make the most of summer at company picnics and events

For forward-thinking companies paying attention to team culture or using the sunny weather to host outdoor business soirees, summer is a time full of team-building events, community fundraisers and just generally being out and about in the beautiful Pacific Northwest weather. Whether you prefer treating employees to delicious barbecue or charging down the back nine, here are three ways to…read more →

Gifts for the coffee lover in all of us

Whatcom County loves its coffee. Many options are at our disposal for enjoying our daily cup, from tasty drive-throughs to artisanal sidewalk cafes to our very own comfortable kitchens. Bellingham recently was named by National Geographic as one of the country’s Top 10 small cities for coffee lovers. What’s more, two local coffee shops were recently recognized for excellence —…read more →

Patriotic gifts to help businesses celebrate the summer holidays

How many patriotic holidays can you think of that are celebrated in the United States each year? The National Archives lists no fewer than nine, and their list doesn’t even include Patriot Day, which is celebrated every year on September 11. The National Archives list includes Martin Luther King Jr. Day, Washington’s Birthday, Memorial Day, Flag Day, Independence Day, Constitution…read more →

Benefits of embroidery for custom clothing

LaserPoint Awards & Promotional Solutions has been embroidering products for business clients in Bellingham and throughout Whatcom County for many years, and in that time we’ve noticed a number of reasons that customers keep returning to embroidery for customizing clothing. Work uniforms, team sports gear, commemorative jackets, ballcaps, polo shirts — all lend themselves well to embroidering that looks great…read more →

By the numbers: Do promotional gifts really work?

When you give someone a promotional product, they’ll generally keep it for around eight months, on average. That’s according to research from the Advertising Specialty Institute, which regularly produces a bunch of data on this type of advertising. As a recent article in Forbes points out, eight months is a whole lot longer than your average digital advertisement hangs around….read more →