By the numbers: Do promotional gifts really work?

When you give someone a promotional product, they’ll generally keep it for around eight months, on average.

That’s according to research from the Advertising Specialty Institute, which regularly produces a bunch of data on this type of advertising.

As a recent article in Forbes points out, eight months is a whole lot longer than your average digital advertisement hangs around.

In other words, in today’s digital world, the best-performing advertising money might just be spent on tangible, physical products.

“There is something unique about receiving a physical item that you can touch, feel, and actually use, that far exceeds the impact of a TV commercial or search ad,” Quality Logo Products CEO Bret Bonnet told Forbes in that article.

Do you agree? Let’s take a look at the numbers.

5,700: The average promotional bag generates 5,700 impressions in its lifetime. That’s an awful lot of eyeballs on a single advertisement.

200: Average Washingtonians are 200 percent as likely to have favorable opinions of promotional products than they are to appreciate digital advertising.

85: The percentage of consumers who remembered a business that gave them a T-shirt or hat.

63: In the United States, 63 percent of consumers give their promotional products to someone else when they are finished with them. That means an even longer life for your marketing dollar!

A rack of multicolored T-shirts and hats for sale.58: T-shirts are the most-owned promotional product, with a full 58 percent of consumers in the United States owning a promotional T-shirt.

35: According to industry research, only 35 percent of digital display ads receive any views at all. That means almost two-thirds of digital ads are never seen!

8: Distributors of promotional products have seen eight consecutive years of growth, with no end in sight. The market is hopping, and there’s a big reason why: Promotional products work.

What does all of that add up to? Here’s our take: To stand out in marketing today, one of the best things you can do is opt for carefully considered, thoughtfully crafted promotional products that provide real value to consumers. Give the experts at LaserPoint Awards & Promotional Solutions a call if you’d like to get started.


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