Corporate branding

Ideas you can use: Welcome kits for new employees, business partners

Proper employee onboarding is an incredibly important task for business success. New employees typically decide within the first few months whether they’re going to stay long-term, and that’s key because replacing an employee can cost twice that person’s annual salary. Business owners want to hire the right people, and then they want to do all they can to retain them….read more →

Patriotic gifts to help businesses celebrate the summer holidays

How many patriotic holidays can you think of that are celebrated in the United States each year? The National Archives lists no fewer than nine, and their list doesn’t even include Patriot Day, which is celebrated every year on September 11. The National Archives list includes Martin Luther King Jr. Day, Washington’s Birthday, Memorial Day, Flag Day, Independence Day, Constitution…read more →

Benefits of embroidery for custom clothing

LaserPoint Awards & Promotional Solutions has been embroidering products for business clients in Bellingham and throughout Whatcom County for many years, and in that time we’ve noticed a number of reasons that customers keep returning to embroidery for customizing clothing. Work uniforms, team sports gear, commemorative jackets, ballcaps, polo shirts — all lend themselves well to embroidering that looks great…read more →

By the numbers: Do promotional gifts really work?

When you give someone a promotional product, they’ll generally keep it for around eight months, on average. That’s according to research from the Advertising Specialty Institute, which regularly produces a bunch of data on this type of advertising. As a recent article in Forbes points out, eight months is a whole lot longer than your average digital advertisement hangs around….read more →

Employee uniform options for winter weather

You may have heard that uniforms are all the rage these days. Companies throughout Whatcom and Skagit counties are outfitting their employees in company uniforms to help present a cohesive, unified and classy image to customers. After all, studies have shown that uniforms can both improve an organization’s presentation and contribute to team members’ confidence in serving customers. But how…read more →

Laser engraving: What is it, and what is it good for?

Simply put, laser engraving is the use of a high-heat laser to remove surface material from an object. Because engraving machines are precisely computer-controlled, the patterns they can cut range from simple lettering (to mark a name on a watch or iPad, for example) to complex images (such as engraving a photograph into a wooden plaque). Sounds cool, right? Even…read more →

Five quirky promo products you probably didn’t know existed

When it comes to marketing, are you the traditional type? Or do you often eschew the usual methods for something quirky, fun and uniquely you? If you’re the latter, this post is for you. Amid the more standard marketing products that LaserPoint Awards & Promotional Solutions can deliver are a handful of rather interesting and funky promotional items. You just…read more →

Gorgeous, classy uniforms are becoming popular again

Let’s say you’re out shopping in Bellingham or Lynden and you wander into a retail store. All of the team members are dressed in the same neat, classy uniforms. Do you have a better perception of the business? If you’re like most Americans, the answer is an unequivocal yes. According to a Harris Interactive survey, customers feel that when a…read more →