Customer relations

Top-quality end-of-year gifts for your absolutely best people

Calendar handouts and branded bag giveaways are common end-of-year customer “thank you” gifts. And those indeed are excellent ideas. But while pens, calendars, bags and the like are long-lasting promotional products that provide an excellent cost per impression, there are other ways to help your business stand out from the crowd. What options are available if you want to reward…read more →

Is it time to ditch the marketing trade show?

Trade shows can be pretty inefficient — not to mention expensive — ways for small businesses to acquire new customers. Think about it: A trade show is a one-time event with a limited number of potential customers. They require at least a full day’s work — and probably much more — from several of your company’s employees. For the most…read more →

Ideas you can use: Welcome kits for new employees, business partners

Proper employee onboarding is an incredibly important task for business success. New employees typically decide within the first few months whether they’re going to stay long-term, and that’s key because replacing an employee can cost twice that person’s annual salary. Business owners want to hire the right people, and then they want to do all they can to retain them….read more →

Gifts for the coffee lover in all of us

Whatcom County loves its coffee. Many options are at our disposal for enjoying our daily cup, from tasty drive-throughs to artisanal sidewalk cafes to our very own comfortable kitchens. Bellingham recently was named by National Geographic as one of the country’s Top 10 small cities for coffee lovers. What’s more, two local coffee shops were recently recognized for excellence —…read more →

Patriotic gifts to help businesses celebrate the summer holidays

How many patriotic holidays can you think of that are celebrated in the United States each year? The National Archives lists no fewer than nine, and their list doesn’t even include Patriot Day, which is celebrated every year on September 11. The National Archives list includes Martin Luther King Jr. Day, Washington’s Birthday, Memorial Day, Flag Day, Independence Day, Constitution…read more →

By the numbers: Do promotional gifts really work?

When you give someone a promotional product, they’ll generally keep it for around eight months, on average. That’s according to research from the Advertising Specialty Institute, which regularly produces a bunch of data on this type of advertising. As a recent article in Forbes points out, eight months is a whole lot longer than your average digital advertisement hangs around….read more →

LaserPoint: A story of friendship, tenacity and thankfulness

We’ve been in business for a long time at LaserPoint Awards and Promotional Solutions, and near the end of every year, we find ourselves looking back at the time we’ve been able to spend together as husband and wife serving the wonderful Bellingham and Whatcom County communities. To celebrate the community and to express our thankfulness for all you do…read more →