Event marketing

Is it time to ditch the marketing trade show?

Trade shows can be pretty inefficient — not to mention expensive — ways for small businesses to acquire new customers. Think about it: A trade show is a one-time event with a limited number of potential customers. They require at least a full day’s work — and probably much more — from several of your company’s employees. For the most…read more →

Make the most of summer at company picnics and events

For forward-thinking companies paying attention to team culture or using the sunny weather to host outdoor business soirees, summer is a time full of team-building events, community fundraisers and just generally being out and about in the beautiful Pacific Northwest weather. Whether you prefer treating employees to delicious barbecue or charging down the back nine, here are three ways to…read more →

Patriotic gifts to help businesses celebrate the summer holidays

How many patriotic holidays can you think of that are celebrated in the United States each year? The National Archives lists no fewer than nine, and their list doesn’t even include Patriot Day, which is celebrated every year on September 11. The National Archives list includes Martin Luther King Jr. Day, Washington’s Birthday, Memorial Day, Flag Day, Independence Day, Constitution…read more →

Ideas to inspire: a few fun new promo products hot on the market

What a trip! There’s nothing like a good industry trade show to inspire you to do bigger and better things in the months ahead. One thing we love about the annual Promotional Products Association International expo in Las Vegas is that there is inspiration at every booth and great ideas around every corner. It’s the biggest show of the year,…read more →

Top promo products for millennials

One fourth of the United States population — 89.2 people — are millennials. All told, they have $600 billion in spending power, the most of any generation in history. And what do they rank as the most effective form of advertising? Promotional products. That’s right; this huge group of tech savvy young adults are ready and willing to take, use…read more →

This summer, choose promo items that people will use and enjoy

The best promotional products are the ones that people actually want and use. They’re the ones that people will line up at trade shows for just to get their hands on. In fact, one study from Promotional Products Association International listed usefulness as the top reason people keep promotional products — and this is true no matter how prominently displayed…read more →

New from the trade show circuit: The latest and greatest promo items

LaserPoint Awards and Promotional Solutions has just returned from the largest trade show in the promotional industry, and wow, did we see a lot of great new products and ideas! We’ve put together a list of some of the hottest items this year for you to check out. As always, contact us to learn more about any of these small…read more →

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