Tradeshow Marketing Tips

Is it time to ditch the marketing trade show?

Trade shows can be pretty inefficient — not to mention expensive — ways for small businesses to acquire new customers. Think about it: A trade show is a one-time event with a limited number of potential customers. They require at least a full day’s work — and probably much more — from several of your company’s employees. For the most…read more →

Ideas to inspire: a few fun new promo products hot on the market

What a trip! There’s nothing like a good industry trade show to inspire you to do bigger and better things in the months ahead. One thing we love about the annual Promotional Products Association International expo in Las Vegas is that there is inspiration at every booth and great ideas around every corner. It’s the biggest show of the year,…read more →

Top promo products for millennials

One fourth of the United States population — 89.2 people — are millennials. All told, they have $600 billion in spending power, the most of any generation in history. And what do they rank as the most effective form of advertising? Promotional products. That’s right; this huge group of tech savvy young adults are ready and willing to take, use…read more →

This summer, choose promo items that people will use and enjoy

The best promotional products are the ones that people actually want and use. They’re the ones that people will line up at trade shows for just to get their hands on. In fact, one study from Promotional Products Association International listed usefulness as the top reason people keep promotional products — and this is true no matter how prominently displayed…read more →

Liven up your brand with screen-printed apparel

Sharp? That’s one way to put it. Classy and professional would be other good descriptions. Lately, LaserPoint Awards & Promotional Solutions has produced quite a few screen-printed apparel items for Whatcom and Skagit County businesses, and the result has been an increase in the number snazzy-looking employees in town. Just look at these two recent examples: The folks at SPIE, an…read more →

New from the trade show circuit: The latest and greatest promo items

LaserPoint Awards and Promotional Solutions has just returned from the largest trade show in the promotional industry, and wow, did we see a lot of great new products and ideas! We’ve put together a list of some of the hottest items this year for you to check out. As always, contact us to learn more about any of these small…read more →

How to prepare for your booth at the 2016 BIAWC Home & Garden Show

The 2016 Whatcom County Home & Garden Show takes place March 4, 5 & 6 at the NW Washington Fairgrounds in Lynden. Here at LaserPoint Awards & Promotional Solutions we are busy helping local Whatcom and Skagit small businesses prepare! Some popular items marketers are asking for to give away at the show this year are: bags, lip balm, notebooks, scratch tickets…read more →

Tradeshow Marketing: Top 5 Promotional Items Under $2

The 2016 trade show season is right around the corner. Whatcom County companies are preparing to showcase their products and services by hosting info tables at upcoming events like these: Bridal Inspirations Wedding Expo (January 24) Recreation Northwest’s Expo (February 25-27) BIAWC’s Home & Garden Show (March 4, 5, 6) Elder Service Provider’s Caregiver Conference (March 6) We know that…read more →