Five eco-friendly promo products to build brand loyalty with younger customers

Would you prefer to do business with companies that care about the environment?

Most young people certainly would. It’s no secret that the younger generations — Millennials and Generation Z — prefer companies with a commitment to environmental sustainability.

One poll showed that as many as three quarters of young people are willing to pay more for products from businesses with a commitment to protecting the environment. Grace Farraj, the senior vice president for Public Development & Sustainability at Nielsen, was quoted as saying that “brands that establish a reputation for environmental stewardship among today’s youngest consumers have an opportunity to not only grow market share but build loyalty among the power-spending Millennials of tomorrow, too.”

Here are five environmentally friendly promotional products that can help you build brand loyalty among younger customers:

Reusable shopping bags: It’s been more than five years now since Bellingham’s ban on plastic bags, and they’re not coming back anytime soon. That’s one reason that reusable bags are such a hit among savvy shoppers. Another is that these bags are recyclable, made from 20-percent post-industrial recycled content and so much more environmentally friendly than plastic grocery bags.

Herb planter desk set: People who love fresh herbs will get a kick out of this self-contained, grow-your-own herb garden. The kit includes three biodegradable fiber pots that can be imprinted with your business’s logo or message, plus soil and seeds for growing parsley, chives and basil. They’ll thank you every time they get a peek at the delicious greenery growing in the windowsill, next to their computer monitor or on the coffee table.

Organic lip balm: Has the cold winter weather been leaving your lips chapped and dry? How much would you love some organic lip moisturizer right now? This fully brandable lip balm contains organic palm oil, organic beeswax, organic extra virgin olive oil, organic essential oil of peppermint, organic hemp seed oil, organic essential oil of spearmint and Vitamin E. Plus, the fully brandable labels are in full color.

Bamboo pens: Do you give away branded pens at tradeshows, networking events or in your place of business? Then you’ve got to try these ones made from sustainable bamboo and recycled plastic. Color screen-printing and laser engraving are available.

Aluminum water bottle: Environmentally conscious (and health conscious) consumers will love this BPA-free, durable aluminum water bottle. It comes in a glossy finish with your business’s logo screen-printed on the side. Laser engraving and full-color imprints are available. As more and more consumers eschew plastic water bottles, they’ll thank you for this environmentally friendly option.

Ready to make a positive impression on the thousands of environmentally conscious consumers in Bellingham, WA? Give LaserPoint Awards and Promotional Products a call, and we’ll help you decide on the best option for your business. And if you’re in the area, please drop by our showroom on Kelly Road! We’d love to meet you.



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