As far as bang for your buck in marketing, it’s hard to do better than promotional bags. On average, promotional bags are seen more than 5,700 times! For business owners, that means that a grocery or tote bag that might cost you just $1 or $2 can get your name and logo in front of potential customers 27 times every…read more →
The beauty of marketing via promotional products is that messages sent via this method have incredible staying power. Whereas many ads are seen just once or twice, a brand message on a useful promo item can be seen hundreds, even thousands, of times. And not just by the person to whom you give the product. Marketing’s Rule of 7 states…read more →
More than half of Americans households contain a pet, and owners are spending more on their beloved animals than ever. By 2020, analysts say, the U.S. pet industry is expected to reach $96 billion in sales. What does that mean for small businesses in Bellingham and Whatcom County? For starters, it means that one way to build relationships with potential…read more →
Would you prefer to do business with companies that care about the environment? Most young people certainly would. It’s no secret that the younger generations — Millennials and Generation Z — prefer companies with a commitment to environmental sustainability. One poll showed that as many as three quarters of young people are willing to pay more for products from businesses…read more →
Brrrr! Cold weather and the onrushing march of the holidays conjures images of falling leaves, roaring fires, mugs of hot chocolate and thick, fuzzy clothing we can bundle ourselves into on those chilly winter days. If you’re thinking this way, odds are your customers are, too, so let’s get straight to the point: There are myriad ways to make your…read more →